UNT Undergraduate Catalog
Department of Marketing

Main Office
Business Administration Building, 236
P.O. Box 311160
Denton, TX 76203-1160
(940) 565-3120
Fax: (940) 565-3837

Ronald W. Hasty, Chair


Professors Coe, Crawford, Hasty, McAlister, Newcomer, Welch. Associate Professors Chowdhury, Erramilli, Ganesh, Sager, Thompson. Assistant Professors Albers, Pelton, Scully, Stafford. Lecturer Ellis.


The Department of Marketing offers professional education programs to prepare individuals for the pursuit of marketing careers with manufacturers, transportation and logistics firms, retail and wholesale middlemen, profit and nonprofit service organizations, governmental agencies and academic institutions.

Programs of Study

The department offers undergraduate and graduate programs in the following areas:

Bachelor of Business Administration

The department offers the Bachelor of Business Administration degree in the professional field listed below. General requirements for the BBA are listed in the "General University Requirements " and the "University Core Requirements " in the Academics section and under "Bachelor of Business Administration" in the College of Business Administration section .

Professional Field in Marketing, 16 Hours

The professional field in marketing consists of 16 hours of course work beyond Principles of Marketing (MKTG 3650), plus an additional 15 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT. The professional field consists of the following courses:

Approved Supporting Courses, 15 Hours

Nine hours of any 3000- or 4000-level marketing courses plus 6 hours chosen from any 3000- or 4000-level marketing or business course. A non-business course may be used for 3 of the latter 6 hours if approved in advance by the department.

The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.

Minor in Marketing

Students who wish to minor in marketing must take MKTG 3650, plus any 5 courses from the following: MKTG 3010, 3660, 4120, 4140, 4260, 4280, 4520, 4530, 4600, 4620, 4630, 4650, 4750 or 4800.

Graduate Degrees

The department offers degree programs leading to the Master of Business Administration with a major in marketing and the Doctor of Philosophy with a major in marketing. For information, consult the Graduate Catalog.

Courses of Instruction

UNT Undergraduate Catalog College of Business Administration Table of Contents

UNT Graduate Catalog College of Business Administration Table of Contents

UNT Undergraduate Catalog Table of Contents

UNT Graduate Catalog Table of Contents

UNT Undergraduate Catalog Course and Subject Guide

UNT Graduate Catalog Course and Subject Guide

UNT Program Options

UNT College of Business Administration Home Page

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